Este proyecto consistió en el diseño de una pieza gráfica promocional para la canción «De mí (Rumba)»de Rocío Márquez y BRONQUIO junto a 41V1L, explorando cómo el diseño visual puede traducir conceptos musicales y emocionales en una experiencia gráfica. El objetivo fue crear una propuesta original capaz de comunicar el mensaje de la canción mediante recursos de retórica visual, composición y simbolismo.
The process began with a research phase focused on analyzing the lyrics, the cultural context of the work, and its references to Andalusian literature. Based on this exploration, I developed concept maps, mood boards, and various sketches, studying rhetorical devices such as ellipsis, alliteration, and hyperbole to visually represent the conflict between desire, intimacy, and the limits of reality present in the song.
As a result, I designed a composition based on digital photo collage that combines historical images, contemporary visual elements, and poetic references from Federico García Lorca and Luis Cernuda. The use of a complementary palette of blues and yellows, along with posterization techniques and dynamic composition, allowed me to create an expressive image that reinforces the emotional tone of the work and demonstrates the potential of graphic design as a tool for communicating complex emotions and ideas.
